A logo and brand identity that's different in a sea of same, with a look and feel that's nerd and proud.
Who: Laaknor IT. An IT consulting company.
What: Logo and brand identity.
Why: To be different in a sea of same, with a look and feel that's nerd and proud.
Role: Logo and brand designer.
Tools: Figma, iPad, paper notebook, Copic marker.
When: May, 2023.
This was a fun project. Thoughts went back and forth between my client and me. I sketched from nothing, they gave honest feedback based on their needs.
I spent the most time on picking a primary color that work well. In the end we found a color that looks like the blue screen of death in some Windows operating systems. We're computer nerds after all.
It would be fun to refine the core idea with two logos. Perhaps a sad screen with the sword inside, and a happy screen without the sword inside. To tell the tale of the sad to happy customer experience.