A logo and brand for Laaknor IT, an IT consulting company.

Who: Laaknor IT, an IT consulting company.

What: Logo and brand.

Why: To be bold, nerd, and stand apart in a sea of same.

Role: Logo and brand designer.

Tools: Figma, iPad, pen, and paper.

When: May, 2023.

Rough sketches in a paper notebook
Refined rough sketches in a paper notebook
More refining, now the logosymbol is digital
Exploring fonts and weights for logotype
A tiny visual guide with font and color
Final logo, dark on light
Final logo, light on dark
Final logo, light on blue primary

Make a logo

Can you make a logo for my business? Replies went back and forth the moment I received this message from the owner of Laaknor IT. From words, a bunch of rough sketches appeared, and through iterations a logo took shape. We arrived at the final design together.

For their primary brand color we picked a color that resembles the blue screen of death on Windows operating systems. The self-irony outweighs the risk.

And the font comes from the owners love for Unix, and that it's modern, simple to read, and looks well balanced.

It would be fun to revisit and refine the core idea. Two logos, one with a sad computer and a sword inside, one with a happy computer without a sword. To visualize the journey from sad to happy if you get consulting from Laaknor IT.