I made a logo for Laaknor IT, a consulting company in the technology industry.
Who: Laaknor IT, a consulting company in the technology industry.
What: Logo.
Why: To be bold, nerd, and stand apart in a sea of same.
Role: Logo designer.
Tools: Figma, iPad, Pen, Paper.
When: May, 2023.
Make a logo
Can you make a logo for my business? Replies went back and forth from the moment I received that message from the owner of Laaknor IT.
From words, many rough sketches appeared, and through iterations into the most interesting sketches, a logo took shape. We arrived at the final design together. That's how I like to work with visual design.
For their primary color, we picked a color that resembles the blue screen of death on Windows operating systems. We think that the humour and self-irony outweighs the risk.
Choosing the typeface also went into along the lines of computers, it's a combination of the owners love for Unix (Hello, Red Hat), has a modern feel, simple to read on most surfaces, and well balanced.
It would be fun to revisit and refine the core idea. Two logos, one with a sad computer and a sword inside, one with a happy computer without a sword. To visualize the journey from sad to happy if you get consulting from Laaknor IT.
Maybe one day.